See how creativity and passion are related to vision. 4. 1 the roles of mission, vision and values. Learning objectives: define mission and vision, appreciate how values are important for mission and vision, understand the roles of vision, mission, and values in the polc framework. The role of mission and vision: communicate the purpose of the organization to stakeholders, develop the measurable goals and objectives by which to gauge the success of the. Learning objectives: understand the role of mission and vision in organizing, understand the role of mission and vision in leading, understand the role of mission and vision in controlling. Leading involves influencing others toward the attainment of organizational objectives: establish performance standards --> compare actual performance against standards --> take corrective action when necessary. Learning objectives: understand how creativity relates to vision, develop creativity tools, understand how passion relates to vision.