MCS 3040 Lecture : MCS 3040 Unit 4

Which of the following activities would LEAST likely be found in a policy to promote good supplier relationships?.

Group of answer choices

having fair and transparent process in awarding contracts

paying supplier invoices according to agreed terms.

developing open communication channels with suppliers

explaining the contract award process to the winning supplier

Which of the following characterizes organizational buyer-seller relationships?

A. Purchases are often made after brief negotiations.

B. Relationships may evolve into supply partnerships.

C. Short-term relationships are often prevalent.

D. Reciprocal arrangements rarely exist.

E. Delivery schedules are less important than production capacity.

Explain the importance of customer relationship management in
marketing.