MGD415H5 Study Guide - Strategic Planning, Strategic Management, Customer Relationship Management
11 Mar 2023
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Document Summary
We need to understand what business strategy is and understand strategic planning well, it is necessary to carry out a deep study about the general strategies existing in the organization. It is the one elaborated at the highest levels of organizations in general, these levels are institutional or management. Strategic planning is the most comprehensive, encompassing the organization as a whole, plus the organization"s relationship with the external environment, so among the plans, the strategic plan is the most comprehensive in general. If he deals with the company"s relationship with the external environment, this means that he is responsible for analyzing the environment in which the organization operates, such as customers and employees. The role of strategic planning is to position the company in relation to the external environment, it establishes the direction to be followed by the organization, that is, it is oriented towards the long term (focused on the future)
