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STCO 307

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The overall idea of social media is to integrate technology and social interactions to create value

for users. In doing so, this often will help solve consumer problems While last week you may

have created a traditional side-by-side television ad that could be used before a YouTube video,

this week you are creating THE video, not the ad.

In this Module: Week video entitled “Content is King,” I gave the example of,

created by L’Oreal, which gives make-up advice without pushing their brand. That is what I am

looking for in these videos. Ask yourself these questions:

• “How can I create a video that improves the life of my target audience?”

• “Does my video bring value or just noise?”

• “Is my video something my target audience would search for on YouTube?

• “Is it a video my target audience would share on social media?”


Design and record a short, 30–to–90 second, video ad for YouTube that follows Andrews and

Shimp’s (2018) definition of content marketing: “producing, curating, and sharing (marketer)

content that is based on customers’ needs and delivers visible value” (p. 479).

1. Start by writing an advertising brief. The brief should contain the following:

• Goal of the video (pick one of your IMC goals from Andrews & Shimp Chapter 8–1a


• Target audience (same as Discussion Board 1).

• Specific topic of the video. The video needs to provide useful information for your target

audience, strike an emotional connection, or incentivize user-generated content. I am not

looking for a commercial that people want to skip, but a video that people search for or

want to share on social media because it adds value.

2. Write your script:

• Time your script and edit to get it short enough.

• Use short sentences.

• Use an engaging, conversational tone.

• Do a table read: gather your friends and family and read your script as if you are

shooting. Replace any words that do not sound conversational.

• Again, the script must add value. Think of the videos that you search for on YouTube

or the videos that you share on social media. That is the goal!

3. Produce the video:

• Record your video production. Light the talent from the side, not overhead. Consider

background. Edit your video. YouTube has many tuturials on editing videos from your

laptop or phone. Check out the many video apps.

• One easy to use video app is the FREE lumen5 APP. Super easy to use. Just cut and

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aditijha answered this question

Based on this essay  below create another in your own words. This essay should contain approximately 500 words and provide a detailed response to the questions. You will receive more points for each essay the more thorough and well-organized they are.

The Great Depression of the 1930s was a seismic economic event that reverberated across the globe, plunging millions into poverty and reshaping the socio-economic landscape of the United States. Several interconnected factors contributed to the onset and severity of the Great Depression.

One of the primary causes of the Great Depression was the rampant inequality that characterized the 1920s. The decade preceding the Depression saw a significant concentration of wealth among the elite, while the majority of Americans struggled to make ends meet. The wealthiest 1% of Americans controlled a disproportionate share of the nation's wealth, leading to a decline in purchasing power among the middle and working classes. This widening wealth gap contributed to a decline in consumer demand, as ordinary Americans could not afford to purchase the goods and services produced by industries.

Another key factor contributing to the Great Depression was the overproduction and saturation of consumer goods in the market. The rapid industrialization and technological advancements of the early 20th century led to a surge in productivity across various industries. However, this increase in production outpaced consumer demand, resulting in excess inventory and declining prices. Manufacturers were forced to cut back production and lay off workers, exacerbating unemployment and further dampening consumer spending.

The stock market crash of 1929 served as the catalyst that transformed the economic downturn into a full-blown crisis. The speculative frenzy of the 1920s led to inflated stock prices, fueled by easy access to credit and excessive speculation. However, the unsustainable nature of this speculation became evident when stock prices began to plummet in late October 1929. The crash wiped out billions of dollars in wealth and shattered investor confidence, triggering a wave of bank failures and business bankruptcies.

Additionally, the agricultural sector faced significant challenges during the 1920s, contributing to the economic woes of the Great Depression. Technological advancements in farming led to increased productivity, but also resulted in overproduction and falling prices for agricultural commodities. Farmers, already burdened by high debt levels from overinvestment in land and equipment, struggled to make ends meet as crop prices plummeted. The collapse of rural economies further exacerbated the overall economic downturn, as farmers and agricultural workers faced widespread unemployment and poverty.

Finally, the lack of effective regulation in financial markets played a crucial role in exacerbating the Great Depression. The laissez-faire policies of the 1920s allowed for rampant speculation and excessive risk-taking by financial institutions. Banks engaged in unsound lending practices, extending credit to investors and speculators without adequate collateral. When the stock market crashed and investors defaulted on their loans, banks faced a liquidity crisis, leading to widespread bank runs and


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