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11 Dec 2019
Which of the following is a drawback of longer distribution channels?
A. Higher selling costs in a fragmented retail sector
B. The inability to enter exclusive distribution channels
C. Lower selling costs in a concentrated retail sector
D. Higher prices charged to consumers
E. Greater aggregate markups due to a lack of intermediaries
Which of the following is a drawback of longer distribution channels?
A. Higher selling costs in a fragmented retail sector
B. The inability to enter exclusive distribution channels
C. Lower selling costs in a concentrated retail sector
D. Higher prices charged to consumers
E. Greater aggregate markups due to a lack of intermediaries
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