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In what way do ethnography and participant observation (qualitative) contribute to our knowledge in ways big data, surveys and other forms of quantitative research cannot?

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Chika Ilonah
Chika IlonahLv10
28 Sep 2019

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Related questions

PART 1 React to the following scenarios, typing your answers (either A or B) into your deliverable document: Scenario 1: A marketer is trying to learn about current industry trends to generate ideas for future products. He has purchased several reports from industry organizations and has done some research on the internet. This is an example of: A. Primary B. Secondary Scenario 2: A marketer is a arranging a series of discussions and interviews with opinion leaders to learn more about their views on the current range of product offerings. This is an example of: A. Qualitative research B. Quantitative research Scenario 3: A marketer has commissioned a series of telephone surveys to discover which candidate each respondent is planning on voting for and why. This is an example of: A.Qualitative research B. Quantitative research Scenario 4: A marketer wants to gain more insight into the types of amenities that a new apartment complex might want to offer in order to compete effectively for possible renters. The marketer has arranged some focus groups to explore the issue. This is an example of: A. Primary research B. Secondary research Scenario 5: A marketer is reviewing a series of research reports that were generated six months ago, 12 months ago and 18 months ago to determine the levels of brand awareness among a particular customers group. The marketer is considering commissioning a new study. This is an example of: A. Primary research B. Secondary research PART 2 First, match the following marketing decisions to one of the research scenarios listed in Part 1: The marketer knows that this information is valuable and could be sold. The marketer is considering doing some testimonial advertising. The marketer decides that if not much has changed s/he might not proceed with its original plans. The marketer decides after reviewing the information, to share it with colleagues and then to hold a brainstorming meeting. The marketer decides to do a survey to gain further insights. Second, explain your pairings; why do you think the marketing decisions listed in Part 2 match the specific research scenario outlined in Part 1?

Firms that are in the same industry commonly locate near one another, and examples include

Silicon Valley in California, the Research Triangle in North Carolina, and the Route 128

corridor near Boston. One explanation for this observation is that there are “synergies”

between the neighboring firms, which we can view as positive externalities based on our

study of managerial economics. For example, bio–tech research on cancer conducted at one

firm may stimulate ideas for research on heart disease at a neighboring firm, perhaps as

employees change jobs over time or communicate with colleagues in other companies. Based

on what we know about positive externalities, should local or state governments encourage

the development of such technology centers? If so, please briefly describe a few possible ways

that state or local governments could encourage these firms to locate near one another

Using the textbook and Argosy Online Library references that you may select, write a paper (minimum 750 words) using APA standards, that answers the questions below.

First, from the Argosy University online library, select one of the following articles to read:

Fantasia, Rick. (1995). From class consciousness to culture, action, and social organization. Annual Review of Sociology, 21, p. 267-289.

Martin, Karin A. (1998). Becoming a gendered body. American Sociological Review, 63(4), p. 494-511.

McKinlay, John B., Lin, Ting, Freund, Karen, & Moskowitz, Mark. (2002). The Unexpected influence of physician attributes on clinical decisions: Results of an experiment. Journal of Health and Social Behavior, 43(1), p. 92-106.

Second, answer the following questions in an organized essay:

What is the social problem the researchers are investigating?

What is the research method (i.e.: survey, participant observation, experiment, secondary sources) used by the researchers?

What were the results or findings of the research?

What do you think would be a good solution to the social problem?

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