Which of the following statements is true of postpurchase behavior?
a. Consumers tend to increase dissonance by justifying their purchase decision.
b. Consumers expect certain outcomes from a product after making a purchase.
c. Marketers encourage customers to have doubts even after they purchase a product.
d. Communication with consumers does not help in reducing cognitive dissonance.
Which of the following statements is true of nonmarketing-controlled information sources?
a. It is monitored anonymously by marketers acting as nonmarketing agents to promote their product.
b. It includes Internet forums and other forms of public sources of information.
c. It is biased towards a specific product because it originates with marketers promoting that product.
It includes mass media advertising like television, and newspaper advertising.
Which of the following statements is true of the factors determining the level of consumer involvement?
a. Involvement is not related to consumer interests.
b. Consumers are not involved when the perceived risk in purchasing a product is high.
c. Involvement decreases as the social visibility of a product increases.
Consumers become less involved in the purchase of a familiar product.
Which of the following is an individual characteristic that influences a person's buying decisions?
a. Culture
b. Gender
c. Learning
d
In the consumer decision making process, _____ uses informationâeither based on past interactions or collected through external sourcesâto instantaneously customize the customer experience.
a. Proactive personalization
b. Contextual innovation
c. Journey innovation
Selective exposure
During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when:
a. the product or service to be bought is a frequently purchased, low-cost item.
b. the perceived risk of the product or service to be purchased increases.
c. the consumer is confident of making a purchase decision with the information at hand.
d. the consumer is knowledgeable and well informed about a potential purchase.
.
Motivation
Which of the following statements is true of postpurchase behavior?
| a. | Consumers tend to increase dissonance by justifying their purchase decision. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| b. | Consumers expect certain outcomes from a product after making a purchase. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| c. | Marketers encourage customers to have doubts even after they purchase a product. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| d. | Communication with consumers does not help in reducing cognitive dissonance. Which of the following statements is true of nonmarketing-controlled information sources?
|
