The combination of demographics, lifestyles, and geographiccategories leads to ______________.
A. geodemographic segmentation
B. benefit segmentation
C. usage-rate segmentation
D. psychographic segmentation
A concentrated targeting strategy differs from anundifferentiated targeting strategy in that a concentratedtargeting strategy:
A. results in cannibalization of products.
B. involves the selection of a market niche to target the marketingefforts of a firm.
C. views the market as one big market with no individualsegments.
D. reduces the production and marketing costs of a firm.
QUESTION 47
-
Apple saw a huge drop in the sales of its iPhone 6s when theylaunched the iPhone 7. This situation exemplifies_________________, that is, when a new product cuts into the salesof existing products within the same company.
A. cannibalization
B. repositioning
C. competition
D. positioning
The combination of demographics, lifestyles, and geographiccategories leads to ______________.
| A. | geodemographic segmentation | |
| B. | benefit segmentation | |
| C. | usage-rate segmentation | |
| D. | psychographic segmentation |
A concentrated targeting strategy differs from anundifferentiated targeting strategy in that a concentratedtargeting strategy:
| A. | results in cannibalization of products. | |
| B. | involves the selection of a market niche to target the marketingefforts of a firm. | |
| C. | views the market as one big market with no individualsegments. | |
| D. | reduces the production and marketing costs of a firm. |
QUESTION 47
-
Apple saw a huge drop in the sales of its iPhone 6s when theylaunched the iPhone 7. This situation exemplifies_________________, that is, when a new product cuts into the salesof existing products within the same company.
A. cannibalization
B. repositioning
C. competition
D. positioning
