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11 Mar 2018
11. Take a product or service organisation you are familiar with. a) List the key external environmental opportunities or threats that face the organisation. b) What do you think are the organisationâs main strengths and weaknesses? c) Suggest ways in which the organisation might respond to the external forces. d) Recommend a possible marketing strategy which will ensure that the organization e) matches its internal capabilities with external opportunities.
11. Take a product or service organisation you are familiar with. a) List the key external environmental opportunities or threats that face the organisation. b) What do you think are the organisationâs main strengths and weaknesses? c) Suggest ways in which the organisation might respond to the external forces. d) Recommend a possible marketing strategy which will ensure that the organization e) matches its internal capabilities with external opportunities.
Elin HesselLv2
12 Mar 2018
