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16 Jun 2018

11. Research designed to identify cause and effect relationships among variables is known as: a) Exploratory b) Descriptive c) Informational d) Causal

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Nelly Stracke
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18 Jun 2018
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Related questions

9. Preliminary research conducted to clarify the scope and nature of the marketing problem is known as a) Exploratory research b) Discovery research c) Descriptive research d) Causal research

Research suggests that when writing out a plan to achieve your biggest goals, it is important to
 
A. focus on broad rather than specific goals.
B. identify your options and track your progress.
C. make a general plan, which embeds your intentions firmly in your memory.
D. keep plans and goals private.
E. avoid specific goals because it increases stress.
The competitive pressures from substitute products tend to be stronger when
 
a. buyers are relatively comfortable with using substitutes and the costs to buyers of switching over to the substitutes are low.
 
b. there are more than 10 sellers of substitute products.
 
c. the quality and performance of the substitutes is well above what buyers need to meet their requirements.
 
d. buyers have high psychic costs in severing existing brand relationships and establishing new ones.
 
e. demand for the industry's product is not very price sensitive.

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