Question

Which of the following statements about nonprice competition is most accurate?

 

A. Marketers often rely on nonprice differences in their competitive strategy to enhance a relatively homogeneous product.

B. As microeconomic theory suggests, firms have found that nonprice competition plays a secondary role that supplements the more important competition based on price.

C. Nonprice competition is much more important to large firms than it is to small firms.

D. While still important, nonprice competition is becoming less critical as a result of the Internet.