Homework Help for Marketing (page 4)
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One key feature of the value of a strong brand is that
A. it can protect the firm from the competition.
B. it no longer needs to be supported by advertising and promotion.
C. if it becomes a generic name, the brand is worth even more.
D. it cannot be successfully imitated by a retailer's own brand.
E. competitors will typically abandon a sector altogether rather than compete.
Which of the following is a similarity between trade sales promotion and consumer sales promotion?
a. Both focus on providing incentives to consumers or wholesalers to make an immediate purchase.
b. Both focus on providing push money and trade allowance to loyal consumers.
c. Both aim to increase sales by using point-of-purchase displays.
d. Both aim to segment a market based on its characteristics.
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