Homework Help for Marketing (page 5)
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Which of the following is true of infomercials?
(i) They attempt to pick a representative sample of the market and furnish information on them.
(ii) Consumers do not pay much attention to them.
(iii) The results of infomercials are not measurable.
(iv) They are exclusively broadcast by cable channels.
(v) They combine the power of advertising, direct response, and sales promotion.
Which of the following is an example of green marketing?
A) McDonald's added apple snacks in its Happy Meals for children.
B) 3M created a new petrochemical-based fertilizer for trees.
C) Xerox's equipment that is manufacturable and recyclable.
D) Walmart issued a supplier requirement for cups that they must be made from Styrofoam because customers will save money.
E) Joe's Lawn Service is offering a special spring promotion.
Because manufacturers with JIT systems produce merchandise closer to the time of sale, they can:
A. organize cooperative agreements among competing manufacturers to reduce oversupply.
B. reduce inventories needed to satisfy retailers' demand.
C. use exclusive geographic territories to centralize production.
D. effectively eliminates the need for a dispatcher.
E. replace independent supply chains with corporate supply chains.
The diffusion of innovation theory is useful to marketers in helping them
A. adjust to the performance life cycle.
B. avoid the cost of concept testing.
C. predict which types of customers will buy their product immediately and later.
D. predict how long it will take for a new product to gain market acceptance.
E. determine a target market.
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