🏷️ LIMITED TIME OFFER: GET 20% OFF GRADE+ YEARLY SUBSCRIPTION →
Log in
Marketing
11
answers
0
watching
986
views

The segmentation process begins by grouping:
 
a. competitors with similar needs and preferences.
b. customers with similar lifetime values.
c. market offerings with similar sales potential.
d. customers with similar needs and preferences.
e. customers with similar demographic profiles

Watch
11
answers
0
watching
986
views

For unlimited access to Homework Help, a Homework+ subscription is required.

Unlock all answers

Get 1 free homework help answer.
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Elin Hessel
Elin HesselLv2
13 Apr 2020
Already have an account? Log in
Share

Related questions

Personal selling adds value in each of the following ways except by
 
a. educating customers and providing advice.
b. saving the customer time.
c. making things easier for customers.
d. building long-term strategic relationships with customers.
e. consistently lowering prices below competitors

The best segmentation approach is the one that:

a) makes it easiest to reach the segment

b) recognizes the different needs of buyers among different segments

c) recognizes similarities of needs of potential buyers within a segment

d) is the simplest and least costly in assigning potential buyers to segments

e) maximizes the opportunity for future profit and ROE

Which of the following statements regarding direct marketing is most accurate?
 
a)Many customers believe direct marketing saves time, is entertaining, and offers privacy.
 
b)Direct selling provides less customer service than direct response marketing.
 
c)Although direct marketing usually saves customers time, it does not usually save customers money.
 
d)Direct customers feel that their privacy is more likely to be compromised with direct marketing than with other methods.
 
e)Although direct marketing can save consumers time and money, the process is labor-intensive and not very much fun.

Weekly leaderboard

Home
Homework Help 3,900,000
Marketing 300
Start filling in the gaps now
Log in