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What are the five promotion mix tools used by marketers to communicate customer value?

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Jean Keeling
Jean KeelingLv2
24 Mar 2020
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Related questions

Which of the following statements is true of market segmentation?
a. It helps marketers define customer needs and wants more precisely.
b. It allows marketers to use one marketing mix across all market segments.
c. It allows marketers to broadly define marketing objectives that apply to the entire market.
d. It divides a market into submarkets of equal size and potential, which helps in the uniform allocation of resources.

Which element of the marketing mix is most relevant to the activity "delivering value"?

A. price
B. product
C. place
D. purchasing
E. promotion

One key feature of the value of a strong brand is that 
 
 
A. it can protect the firm from the competition.
 
B. it no longer needs to be supported by advertising and promotion.
 
C. if it becomes a generic name, the brand is worth even more.
 
D. it cannot be successfully imitated by a retailer's own brand.
 
E. competitors will typically abandon a sector altogether rather than compete.

 

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