Question

Which of the following statements regarding direct marketing is most accurate?

 

a)Many customers believe direct marketing saves time, is entertaining, and offers privacy.

 

b)Direct selling provides less customer service than direct response marketing.

 

c)Although direct marketing usually saves customers time, it does not usually save customers money.

 

d)Direct customers feel that their privacy is more likely to be compromised with direct marketing than with other methods.

 

e)Although direct marketing can save consumers time and money, the process is labor-intensive and not very much fun.