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In marketing today, packaging carries the added responsibility of: 
 
A. promotion and sales.
B. minimizing product liability.
C. gaining access to international markets.
D. keeping product costs down

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Elin Hessel
Elin HesselLv2
6 Apr 2020
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Related questions

 
Logistics is most closely related to which element of the marketing mix?
 
a) Product
 
b) Place
 
c) Promotion
 
d) Production
Which of the following statements is true of direct marketing?
 
A. In direct marketing, consumers earn a commission every time they buy a product.
B. Direct marketing is also referred to as referral marketing.
C. Salespersons are compensated for other salespeople they recruit.
D. Direct marketing offers sellers a low-cost alternative for reaching their markets.
E. Direct marketing involves two or more intermediaries.
Generally, when advertising to consumers, the objective of an advertising campaign is
 
a) a push strategy- to increase demand by focusing on wholesalers, retailers or salespeople.
b) to offset sales promotion costs.
c) to maximize media planning.
d) a pull strategy- to get the product into stores by having consumers demand it.
e) to win advertising awards.

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