🏷️ LIMITED TIME OFFER: GET 20% OFF GRADE+ YEARLY SUBSCRIPTION →
Log in
Marketing
19
answers
1
watching
521
views

Which of the following is not part of the "actual product" level of the product offer? 
 
 
A. product warranty
 
B. features
 
C. design
 
D. quality
 
E. brand name

Watch
19
answers
1
watching
521
views

For unlimited access to Homework Help, a Homework+ subscription is required.

Unlock all answers

Get 1 free homework help answer.
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Already have an account? Log in
Share
Casey Durgan
Casey DurganLv2
11 Apr 2020
Already have an account? Log in
Share

Related questions

Which of the following is a difference between individual branding and family branding?
 
a) Companies use individual branding when products do not vary in use or performance, whereas companies use family branding when products vary greatly in use or performance.
 
b) Individual branding identifies the brand of a part that makes up a product, whereas family branding identifies the entire product.
 
c) Individual branding is used when two brands receive equal treatment, whereas family branding is used when two brands borrow from each other's brand equity.
 
d) In individual branding, different brand names are used for different products, whereas in family branding, several different products are marketed under the same brand name.
Sometimes brand names become synonymous with a product itself. If that happens, the brand
 
A. should consider a new packaging strategy.
B. should try co-branding to avoid brand dilution.
C. has achieved brand stabilization.
D. easily eliminates all competition.
E. could lose its trademark status.
Potential buyers within a market segment should be
 
a) similar to those from different segments.
b) familiar with the product but not yet brand loyal customers.
c) similar in terms of the advertising media used.
d) cannibalized from competitors' customers.
e) able to provide significant product synergies.

Weekly leaderboard

Home
Homework Help 3,900,000
Marketing 300
Start filling in the gaps now
Log in