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Marketing
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Marketers have more trouble promoting tangible goods than intangible services

a) True.

b) False.

 

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Jean Keeling
Jean KeelingLv2
23 Apr 2020
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Related questions

Services refer to
A. intangible activities or benefits provided to consumers in exchange for other services or nonmonetary payments.
B. intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C. philanthropic activities performed in without expectations of monetary remuneration.
D. any intangible activity that provides a benefit to a consumer that he or she could not have obtained or performed on his or her own.
E. any tangible activities that provide a benefit to a consumer that he or she could not have obtained or performed on his or her own.
B. intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
Which of the following is a difference between goods and services?
 
a. Goods are often unique
 
b. Services cannot be inventoried
 
c. Goods have high customer-service interaction
 
d. All of the above

Which of the following statements is true of customer relationship management?

A. It is used more by sales-oriented firms than market-oriented firms.

B. It involves linking all processes of a company from its customers through its suppliers.

C. It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched.

D. It is most extensively used by production-oriented firms.

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