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What is b2b marketing?

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Casey Durgan
Casey DurganLv2
8 May 2020
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Related questions

Compared to mass media advertising, a key advantage of direct marketing is

A.it allows for personalization of the message.

B. it reaches a larger audience.

C. it involves face-to-face contact.

D. it uses the rule-of-thumb budgeting method.

E. it is used almost exclusively for B2B marketing.

Which of the following statements is true about cause-related marketing?
a. Any marketing effort for social or other charitable causes can be referred to as cause-related marketing.
b. Cause-related marketing is a marketing relationship based on a straight donation.
c. Cause-related marketing occurs when government agencies and nonprofit agencies launch social campaigns.
d. Cause-related marketing seldom helps companies increase the sales of their products.
Which of the following statements is true of direct marketing?
Ā 
A. In direct marketing, consumers earn a commission every time they buy a product.
B. Direct marketing is also referred to as referral marketing.
C. Salespersons are compensated for other salespeople they recruit.
D. Direct marketing offers sellers a low-cost alternative for reaching their markets.
E. Direct marketing involves two or more intermediaries.

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