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1. Describe, using examples, the characteristics of FOUR different business orientations. 400 words.

2. Conduct a PESTEL analysis on any organisation or industry of your choice. 400 words

3. Describe how technology and social media have influenced the buying decision process. 400 words

4. Explain the difference between segmentation and targeting. Use examples to illustrate the points you make. 400 words

5. Choose any TWO brands from the same market which have a different positioning. Explain how they can both be successful. 400 words

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