MAT133Y1 Lecture Notes - Observational Learning, Sensory Memory
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MAT133Y1 Full Course Notes
Verified Note
99 documents
Document Summary
Observational learning: occur when people watch the actions of others and note the reinforcements they receive for their behaviors (learning occurs as a result of vicarious rather than direct experiences) Memory: involve a process of acquiring information and storing it so that it will be available when needed. Encoding: information is entered in a way the system will recognize. Storage: this knowledge is integrated with what is already in memory and warehoused" till need. Retrieval: the mind accesses the desired information. Marketers can distort a consumer"s recall of a product experience. What we think we know" about products can be influenced by advertising messages to which we are exposed after using the products. Three distinct memory systems: sensory memory: temporary storage of sensory information, short-term memory: brief storage of information currently being used, long-term memory: relatively permanent storage of information.
