PSY230H5 Study Guide - Final Guide: Apperception, Implicit-Association Test, Predictive Validity
Document Summary
In some situations people"s behaviours/feelings influenced by factors outside their awareness. Awareness- people can be aware of motives that influence their actions. Controllability of a process- people"s ability to change their behavoiur at will. Perceptual illusions provide good illustration of our inability to control unconscious influences (i. e. inner circles illustration); perceptual system not under conscious control. **unconscious processes operate outside of awareness or are uncontrollable. Even when we become aware of the operation of an unconscious process, awareness of the process doesn"t change the unconscious processes. Awareness of unconscious processes does allow us to modify our behaviour if we believe that the unconscious process influences our behaviour in undesirable way** Even if we are aware of some undesirable impulses, it doesn"t mean that it is easy to control. Branding a product adds emotional value to product by associating it with something. Buying based on superficial characteristics (unconscious reacting to buy something appealing)
