FILM 2401 Chapter Notes - Chapter 11: Utopia, Consumerism, Wage Labour

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Advertising is not just about giving consumers relevant information about the uses and qualities of something they are planning to purchase. It also offers a glimpse of a utopian world where all our desires are met and all of our fears are allayed, but only through the consumption of products. The qualitative and quantitative change in the operations of advertising coincides with and is connected to the rise of industrial society and the rise of modern corporation. Until recently, almost 100% of all the revenue for radio and television broadcasting came from advertising. Even public television is dependent on advertising to varying degrees. Television is still the most important place for advertisers to place their ads. The first broadcast ad was believed to have come to radio in 1922 when weaf in new. York city sold a 15-minute spot to the developer of an apartment complex. The idea of using radio for commercial purposes became a reality.

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