PHILOS 2TT3 Lecture Notes - Online Advertising, Mass Media, Vertical Integration
28 Nov 2012
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For discussion: newspapers vs. google news. The blurb given by google as a search result is leading to people not actually following through to the newspaper. Newspapers withdrawing their content from google news, who is doing more for whom are the newspapers doing more for google or vice versa: crtc rejects bell-astral merger. Rejected over media concentration loss of variety of opinion, Anti competitive, giving bell undue power in the television power, and merger had to be in the best interest of canadian broadcasting: newsweek moving to all-digital format. After this year, there will no longer be a magazine in us. Social responsibility theory: 1940s hutchins commission sets out ideals: Provide full access to intelligence: problem: doesn"t account for economics. Corporate ownership: influencing media sources: media corporate owned and publicly traded. Role of profit and shareholders: mass media becomes powerful institution. Impact of hyper-competition: with web access, supply exceeds demand, profits decline.
