Media, Information and Technoculture 2500A/B Lecture Notes - Targeted Advertising, Cloud Computing, Cuban Missile Crisis

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Network technology: decentralization: arpanet, standardization: internet, commercialization, ubicomp: media environments. We are geographically dispersed yet all together at one time. Network technology: decentralization and the formation of arpanet. Sputnik in 1967, cold war created tension between the russians and. The cuban missile crisis, the late 50s early 60s, we have a few technologies disrupting things for the north americans; very vulnerable. Darpa an agency formed (defense advanced research projects agency). Huge spending on communications and how to come back at the soviet threat. A distributed communications network that would be able to withstand a nuclear attack. Packet switching: breaks up files from one computer, and reassembles itself at the next computer. 1967 we make the move from centralized to a decentralized communications network. Arpanet is a series of centralized nodes in a network = decentralized structure. Information it starts off on a computer and it is copied and stored, copied and stored while it makes its way across the network.

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