Philosophy 2730F/G Study Guide - Deontological Ethics, Marshall Mcluhan, Proactive Law

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11/27/2012 11:43:00 am: provided a definition of media intended to challenge the. Common sense understanding that media is simply a tool we use to communicate: he argued that this common sense understanding is flawed because as a tool, the media is much more significant; it expresses human nature. His account, like mcluhan s, can be thought of as a challenge to widely held beliefs. Meyers: argued that ethical principles that can effectively be relied upon to evaluate the media, principles that are sensitive to the complexity of moral life, can be found in wd ross s deontological pluralism. Buckley: instead of arguing for specific principles to evaluate the actions of the media, michael buckley tries to show how john. Rawls s social contract device can be used to choose those principles: he shows how the device works by using it to choose principles to make decisions about how to distribute access to the broadcast spectrum.

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