AFM131 Study Guide - Midterm Guide: Brand Awareness, Teijin, Sliced Bread

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM131
• Professor: Robert Sproule

Document Summary

Marketing is important to the existence of any business. Era of self sufficiency -> era of specializing in the production of a good/service. > resulted in more output that could be personally consumed -> develop an ability to sell goods. Wwii developed a huge capacity to produce good s and services that supported the war. Families had a huge impact on demographics and consumer spending. Both created an environment where there was a capacity to produce and a consumer base that knew what they wanted and had the ability to pay. Marketing concept: identify and satisfy customer needs -> company wide orientation to serve customers -> earn a profit allowing more needs to be satisfied. What does it men to come up with the otaku for your bike. Come up with something remarkable that would encourage a user of your prod- uct to tell their friends. Sales and bike repair training for staff.