BU111 Study Guide - Midterm Guide: Grameen Bank, Information Technology, Perfect Competition
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BU111 Full Course Notes
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Vital to the success of a company: achieving financial performance to make a goal and achieving it survival + growth money necessary, meeting customer needs to satisfy what the market wants/needs. People do not always know what they need. You discover what your market wants and you give it to them, or you create their wants/needs by creating something: building quality products and services consistently giving a customer good value. It does not have to be the best; it just has to be worth the money it costs. Everyone needs a certain amount & quality of that product, and the company only needs to give that much (not surpass the expectations) Make them come back for more: encouraging innovation and creativity. Putting something new out there to capture the customers" attention. Not just about what you give the customers but about how you create the product. Apple doesn"t just throw everything out at once.
