BU352 Chapter Notes - Chapter 6: Marketing Mix, Web Analytics, English Auction
Document Summary
Business-to-business marketing refers to the process of buying and selling goods or services to be used in the production of other goods or services, for consumption by the buying organization, and/or resale by wholesalers/retailers. Involves manufacturers, wholesalers, retailers, and service firms that market products and services to other businesses but not the ultimate consumer. Buy raw materials, components, & parts for production. Many companies have salespeople or a sales team dedicated to specific clients. Derived demand the linkage between consumers" demand for company"s output and its purchase of necessary inputs to meet that demand. Demand is inelastic; fluctuates regardless of change in price. Emphasis on delivery time, technical assistance, after sale service, financing assistance. Naics codes is a classification scheme that categorizes all firms into a hierarchical set of six-digit codes. Developed by canada, u. s. , mexico to provide comparable stats about business activity in north america. Groups economic activity into 20 sectors & 928 canadian industries.
