Psychology 2070A/B Chapter Notes - Chapter 9: English Canadian, Impression Formation, European Canadian

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Prejudice: a negative attitude toward members of a certain group, which is often very strongly held (perceiver prejudges the target, disliking them based only on their group membership): one possible consequence of prejudice is discrimination. Discrimination: negative, harmful behaviour (i. e. aggression) towards people based on their group membership. Whereas prejudice is an attitude, discrimination is behaviour. Stereotypes: individuals" beliefs that members of a group share particular attributes (can be negative or positive): negative stereotypes can provide the basis of prejudice and discrimination. Compared to 20-30 years ago, there is much less discrimination; most canadians are favourable towards minority groups. Discrimination has been made illegal, and equal access has become mandatory policy for employers in the public and private sectors. Social norms now censure (disapprove) prejudice, and people are less likely to express negative feelings publically. But some groups are sill victims of hate crimes. Some people may feel negative towards a minority group, but try to avoid displaying discrimination.

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