MKT 100 : MKT 100 Notes.docx

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Asif Salam

Document Summary

Topics: chapters 1-6 & 17, metrics 1-4. Number of questions: 45 mc, worth 60 marks. Part a: questions 1 30 will be worth 1 mark each, total 30 marks. Part b: questions 31 45, 2 point each, total 30 marks. A set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer relationships (cma) An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (ama) Who, what when, where, how consumers buy. Managing customer relationships to benefit the organization and its stakeholders. Marketing is not just about buyers and sellers exchanging money for goods and services or about making a profit. Must address the ethical implications of their actions on society in general. The fundamental purpose of marketing is to create value for both the firm and customer.