PSYCH 1X03 Lecture Notes - Speech Shadowing, Classical Conditioning, Colin Cherry

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4 Dec 2012
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Attention allows you to navigate through a crowded world brimming with information and distractions. Define the problem design experiments testable hypothesis. Attending to something causes the object of attention to be selected apart from the rest of the unattended objects. Some stimuli in the environment can trigger your attention in an automatic fashion. Refers to out conscious ability to attend to the information that is relevant to our goals the irreleveant info in the environment acts as noise that can make it difficult to identify and attned to important information. We are remarkably adept at distinguishing the relevant from the irrelevant information in the environment; even so the noise sometimes overwhelms the signal and you get distracted. Different types of processes that influence attention. Automatic processes: triggered involuntarily by external factors and trigger the capture of attention. Assumed to operate in a fast, efficient and obligatory manner.

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