PSYC 3F40 Lecture Notes - Stanley Milgram, Random Assignment

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How our behaviour changes with the presences of real or imaginary people. Conformity and authority are the two key social components. Conformity is a change in a belief or behaviour as a result of real or imagined group pressure, the key feature and its influences on behaviour, is the group pressure. Earliest work done on conformity is sherif (also did study on camp) Sherif would bring individuals in room and ask them how much the spot moves, first everyone"s response was different, then soon everyone converges to a certain distance (individual) Critics said this was not easy problem to solve, and it may be a collaboration of individuals in an attempt to solve an ambiguous problem (collaborating rather than colluding) Asch ran 720 trials of his paradigm and people only got it wrong 3 times, its very easy (line task)

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