PSYB10H3 Chapter Notes - Chapter 10: Normative Social Influence, Dime (United States Coin), Social Exchange Theory
Document Summary
Prosocial behavior is any act that is performed with the sole aim of benefiting anoth- er person. Altruism: is the desire to help another person, even if it involves a cost to the helper. There is no benefit to the person being altruistic and sometimes there are costs. Evolutionary people are predis- posed to only want individual survival, the more adaptive and good genes are passed on and the ones that cause disease are less likely to be passed. Kin selection: the idea that behaviors that help a genetic relative are favored by natural selection. People also want their relatives to pass on genes so they would al- truistic towards them. People are more likely to help relatives in life or death situations rather than ran- doms. The reciprocity norm: the expectation that helping others will increase the likeli- hood that they will us in the future.
