CS101 Lecture Notes - Transmedia Storytelling, Hypodermic Needle, Mobile Media
Document Summary
Week four- from audiences to users ---cs 100. Audiences are not given but are social constructs: Roots of the term come from being within hearing, but modern audiences are rarely in the same place. Conceptions of audiences are often grounded in particular contexts (industry, government, scholarly research) Mass media audiences are theoretical constructs as much empirical realities. Audience are a mental construct (ways of thinking of groups of people) Audiences change with media, also different contexts pay attention to different ways that people use and consume media: Government: audiences as citizens, members of the nation, bearers of collective and individual rights. Industry: audiences as receptive consumers, of media or other commodities. What do people consume, what matters about the people. Research: audiences as a social formation, a way of describing how people behave in relation to media. Groups of citizens that have rights, that need to be educated and protected.
