MCS 3040 Chapter Notes - Chapter 23: The Seller, Canadian Broadcast Standards Council, Consumer Protection

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 3040
• Professor: Joseph Radocchia

Document Summary

Sales & marketing: the contract, product, & promotion. Marketing practices just like other business aspects, are directly influenced by laws & regulations. Marketing laws are regulated by all 3 levels of government : federal, provincial & municipal. Main objectives of the law are to. Objectives give rise to laws regulating a lot of conditions & warranties. If a business sells products internationally, they are subject to the laws & regulations of that country as well. Marketing law: the areas of the law that influence the creation, promotion, pricing & distribution of goods, services or ideas (the 4 p"s) There are several key aspects of the contract of sale that should be paid special attention to . When customers make a purchase they have expectations about the products attributes. Whether those expectations are protected from a legal perspective is a different matter.