MGTA35H3 Chapter : module 2 notes
Document Summary
Module 2 adapting your message to your audience notes. Who is my audience? in an organizational setting, a message may have 5 audiences: the initial audience receives the message and routes it to other audiences. Secondary audiences can also include lawyers who may use your message perhaps years later as evidence of your organization"s culture and practices: a gatekeeper has the power to stop your message before it gets to the primary audience. The watchdog pays close attention to the transaction between you and the primary audience and may base future actions on its evaluation of your message. Communication is the transfer of meaning: both sender and receiver, using multiple symbols and forms of communication, reach agreement on the meaning intended. The communication process includes a sender, receiver, message, channel(s), and noise. True communication is transactional: both parties provide feedback for meaning clarification. Noise is ever-present, any physical, emotional, or psychological interference interferes with meaning exchange.
