PSYC 215 Lecture Notes - Logical Reasoning, Elaboration Likelihood Model, Beautiful Music

• School: McGill University
• Department: Psychology
• Course: PSYC 215
• Professor: John Lydon

Document Summary

Functions of attitudes attitudes guide behaviors (less powerfully than most people suspect: there are four functions of attitudes besides this, utilitarian, ego-defensive, value-expressive, knowledge. The utilitarian function of attitudes: utilitarian function an attitudinal function that serves to alert people to rewarding objects and situations they should approach and costly or punishing objects or situations they should avoid. The ego-defensive function of attitudes ego-defensive function an attitudinal function that enables people to maintain cherished beliefs about themselves and their world by protecting them from contradictory information. The knowledge function of attitudes: knowledge function an attitudinal function whereby attitudes help organize people"s understanding of the world, guiding how they attend to, store, and retrieve information. Persuasion and attitude change there is no simple one-solution-fits-all method to persuasion. The surprisingly weak effects of the media people are often quite independent-minded in the face of the media glut .