FSN 123 Lecture Notes - Sweatshop, Bata Shoe Museum, Fast Fashion
10 Dec 2012
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So you want to be in fashion? (chapter 12) Publicity: free and voluntary mention of a firm, product, or person in the media. Purpose = enhance public interest about the particular subject. Public relations: like publicity, but designed to enhance a long term goal. Visual merchandising: includes the arrangement and presentation of merchandise in store windows and on the selling floor. Elongated shoes (armor) for riding horses only. High heel early 17 hundreds, replaces the chopein. Queen victoria: adelode boot (covers up the ankle) Exists with 3 concepts: environmental, economical, social. Fashion is one of the largest industries globally. Lowered the cost of textiles (paper pattern, home sewing machine, department stores, malls) Started in the 80s, took off in late 90s. Move to offshore production: cheaper, sweatshop, less regulation. Koss of 2 season mode (spring/summer and fall/winter) Estimated global apparel 80 billion a year. Textile waste pre and post consumer.
