Business Administration 1220E Study Guide - Break Even, Western Gazette, London Transit

• School: Western University
• Department: Business Administration
• Course: Business Administration 1220E
• Professor: Trina Ruthes

Document Summary

Fateh belkalem, the owner/operator of the brazilian jiu-itsu (bjj) gym in gracie barra. London (gbl), has noticed that in the recent months, the customer base had levelled out. The plateau effect of customer traffic was due to the increase in the baby boomer population. As a result, belkalem aims to increase enrolment by 40% from 100 existing customers to 140 by. 2013, and has devoted a budget to marketing and advertisement. As well, he plans to quit his current position and dedicate his full time to gbl. Berkalem is well trained himself, and is a highly qualified instructor. The main recommendations outlined in this report are the following: Gbl should refine its target market, and focus specifically on women and children, as the female market is significantly less competitive, and remains relatively untouched, in comparison to the male market.