Psychology 3721F/G Lecture Notes - Lecture 6: Token Economy, The Dealer, Sub-Saharan Africa
12 Dec 2012
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If you got someone to write something that is favourable in return for the same sample, 100% increase in sales. Involving an active involvement in enjoying a product leads to a greater commitment for buying the product. How making something public can enhance the likelihood of creating a commitment. The magic pad: writing on a piece of plastic on top of the pad and once you lift the plastic the writing disappears, had to write down something that went contrary to their initial opinions. Group 1: writing it down: simply wrote it down on a piece of paper. Group 2: using the magic pad: same instructions but had to use the magic pad of a means of writing it down. Group 3: listening/thinking: didn"t write anything down just asked to listen (didn"t make public) Talking about the anatomy of women in terms of sexual activity (very clinical, relatively boring)
