PCUL 1F92 Lecture Notes - Critical Thinking, Postmodern Culture, Culture Machine
18 Dec 2012
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Document Summary
Flexibility - popular culture is always changing and being refined (the word culture means different things to different people) Popular culture surrounds us the way water surrounds a fish, as a transparent environment crucial to our survival (john g. nachbar) Critical thinking skills- how to read" what you encounter. We need to consider humour (irony) and relation to postmodern" culture. About relation to other images, including older image of old spice and a product. A use of technology, but also a nod to the intended audience and their cultural space. How does it reach them? (t. v, print etc. ) Development (and all the jobs related to that) Distribution (people working for the label or company)
