Psychology 2070A/B Study Guide - Social Identity Theory, Group Dynamics, Social Loafing

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: o

Document Summary

Informational influence: occurs when people are influenced by others because of a desire to be correct and to obtain valid information: this kind of influence reflects that people often rely on others as a source of information. They trust other"s judgments to be useful in a particular context. Normative influence: occurs when people are influenced by others to gain rewards or avoid punishment. Muzafer sherif conceptualized his research on conformity as addressing the development of social norms (a source of conformity). Autokinetic effect: in a darkened room, a stationary point of light will appear to move periodically. Individuals had conformed to the group"s unanimous incorrect answer, when they knew the correct answer. Crutchfield apparatus: a machine that consist of an electrical panel with several rows of lights; it allows the efficient study of conformity by stimulating the responses of numerous hypothetical participants.