BUSI 2208 Lecture Notes - Business Marketing, North American Industry Classification System, Retail
22 Dec 2012
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B2b marketing: refers to the process of buying and selling goods and services to be used in the production of other goods and services, for consumption buying organization, and or for resale by wholesalers and retailers. Distinction between a b2b and b2c transaction is not the product or service itself, rather it is the ultimate purchaser and user of that product or service. Manufacturers or producers: buy raw materials, components, and parts that allow them to manufacture their own goods. Resellers: marketing intermediaries that resell manufactured products without significantly altering their form. Wholesalers and distributors buy a product from a manufacturer for all of mankind and then sell them to the ultimate consumer. Institutions: hospitals, educational organizations, prisons, religious organizations, also purchase goods and services for the people they serve. Government: most countries the government tends to be one of the largest purchasers of goods and services. Canadian government spends about billion annually on procuring goods and services.
