PSY220H1 Study Guide - Fundamental Attribution Error, Social Proof, Emotional Detachment

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28 Jun 2011
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Change in behavior or beliefs to accord with others. Compliance is conforming in accordance with social pressure although privately disagreeing. Obedience is acting in accord with a direct order. Acceptance is when you conform with belief that it is right. Sherif conducted experiment where false beliefs were perpetuated and individuals conform to answers of the group (power of suggestibility) Campell conducted experiment using confederate to in ate an estimation, the confederate was replaced by new member but in ation still persisted. Power of suggestibility (increase in suicides when there is suicide or plot of suicide on popular show) When alone, participant gave correct answers 99% of time. When with group, 37% of answers were conforming, despite no reward in conforming. Participants continue to shock when told to comply by experimenter despite hearing protests from person being shocked. Milgrams study was deemed as immoral for stressing participants against their own will.