BU481 Study Guide - Final Guide: Informa, Switching Barriers, Asteroid Family
Document Summary
Balanced scorecard financial, customer, internal business perspective, innovation and learning. Goals are an expression of what a business intends to achieve; two types hard goals and soft goals. Growth goal structure priority on market, plant and personnel investment. Harvest goal structure tight approach to invest- ment and spending as priority. Divest goal structure priority to actions that prepare and initiate the sale of the business. Market development offer products to a new mar- ket. Determine activities that are critical to the operations of the business; Statement of the fundamental benefit or benefits it has chosen to offer in the marketplace. Price value proposition direct (pricing, discounts, rebates, credit rates), indirect (cost absorption) Features value proposition tangible benefits ver- sus intangible benefits. Execution value proposition availability, reliabil- ity or intensity (sales, service, customer interaction) Economies of scale increased production to reduce costs per unit of product or service. Product differentiation benefits of brand rec- ognition and customer loyalty; active presence.
