SOCIOL 2D06 Lecture Notes - Optical Illusion, Muzafer Sherif, Solomon Asch
14 Jan 2013
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Document Summary
Social influence the exercise of power by a person or group to produce changes in an individuals thoughts, feelings or behaviors. We dish out social influence as well- we are recipients and targets ( how many times during the day do we try to influence other people) For example a student trying to change their mark, a student is trying to change attitudes or behavior of a professor. Or looking at magazines or commercials, that is subject to social influence. Social psychologists have long recognized the importance of social influence on our daily lives. Conformity a behavioral response to social influence that leads a person to yield to a group pressure, behavior in ways that is acceptable or appropriate in our group or society. Some pressure to conform may be very hard to resist. Compliance a behavioral response to social influence that reflects an outward yielding to group pressure without producing changes in persons privately accepted beliefs or attitudes.
