ANTA02H3 Lecture : Week 10 Lecture

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Overview: cultural persistence - culture that is not changing, mechanisms of change, modernization. Most individuals, most of the time, are deeply committed to their customs. richard. Barrett, culture and conduct, 1991: ethnocentrism feels natural, humans are not infinitely flexible, we do require a routine (much of our behaviour. If you speak a language, that is the only language. Integration as impediment to change: culture is an integration, if you want to change one aspect of culture, it will have other effects on culture, any new elements have to fit into the existing conditions. Cultural persistence 3: adaptation is never perfect. 1: diffusion, acculturation, culture loss, forced change. Innovation: refers to new cultural elements, most innovations do not spread and do not become culturally institutionalized, e. g. modern wheat spreads all over europe and asia and further. Diffusion: the spread of cultural novelties, borrowing from other cultures, e. g. spaghetti with meatballs is not indigenous to i taly spaghetti was from china,

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