PSYC 3480 Lecture : Psywomenlifestylefall2012.ppt
18 Jan 2013
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Men and women generally are interested in different aspects of relationships: study by deaux & hanna (1984, reviewed 800 personal advertisements. Men, in general, were concerned with objective and physical characteristics. Women, in general, were interested in psychological aspects of a potential relationship: heterosexual women - financial security, occupational information, sincerity lesbian women - less interested in attractiveness - more in interests, hobbies and their own sincerity. Study in 1996 by erich goode: placed four fictive advertisements in magazines and newspapers. The ad describing the beautiful waitress was answered three times as often as the successful, average-looking female lawyer. The ad describing the successful, average- looking male lawyer was answered about four times as often as for the handsome cabdriver. What does this suggest?,men look for attractiveness, men. Studies of advertisements in canada and the us. Men describe their financial status: women more likely to ask for financial status, both men and women.
